{"id":1792,"date":"2019-12-09T10:05:04","date_gmt":"2019-12-09T09:05:04","guid":{"rendered":"https:\/\/www.toerismevan.nl\/visitveluwe\/?p=1792"},"modified":"2019-12-09T16:42:12","modified_gmt":"2019-12-09T15:42:12","slug":"1792","status":"publish","type":"post","link":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/","title":{"rendered":"Resultaten &#8216;Kom wandelen in de Gelderse streken&#8217;"},"content":{"rendered":"<p><strong>Het najaar is d\u00e9 periode om Rivierenland, de Veluwe, Achterhoek, de Regio Arnhem en het Rijk van Nijmegen al wandelend te leren kennen. Als de bladeren aan de bomen kleuren van <\/strong><strong>frisgroen naar goudgeel, verandert het landschap van de kleurrijke zomer naar het goud van de herfst. Door middel van de cross-mediale campagne \u2018Ontdek het Gelderse goud\u2026 kom <\/strong><strong>wandelen in de Gelderse streken!\u00b4 inspireren wij de (potenti\u00eble) bezoeker van de Gelderse streken om te komen wandelen in onze prachtige regio\u00b4s.<\/strong><\/p>\n<h3><strong>De campagne<\/strong><\/h3>\n<p>Het doel van de campagne was om de doelgroep kennis te laten maken met het moois wat Gelderland te bieden heeft. De Gelderse streken hebben een breed scala aan bijzondere wandelgebieden en -routes, dus er valt nog veel te ontdekken. Een uitgebreide toelichting van de campagne vind je <a href=\"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/wp-content\/uploads\/sites\/2\/2019\/12\/Factsheet-Gelderse-streken-Wandelcampagne.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.<\/p>\n<h3><strong>Resultaten<\/strong><\/h3>\n<h4>Fotowedstrijd MyAlbum<\/h4>\n<p>Dat de Gelderse streken prachtige wandelroutes hebben, dat is al gebleken. Maar daarnaast zien steeds meer mensen dat de Gelderse streken bij uitstek geschikt zijn om vast te leggen. Daar moeten we natuurlijk op inspelen. Dit najaar organiseerden de Gelderse streken in samenwerking met MyAlbum een fotowedstrijd. De boodschap luidde: \u2018Maak de mooiste herfstfoto in de Gelderse streken\u2019. Op verschillende kanalen is deze fotowedstrijd gepromoot.<\/p>\n<h4>Social media<\/h4>\n<p>Ook op social media is er veel aandacht besteed aan de campagne. Dit heeft een totaal bereik van ruim 3.608.953 opgeleverd. Er is campagne gevoerd voor het aanjagen van traffic naar de fotowedstrijd en verschillende posts met links naar de partneralbums.<\/p>\n<h4>Bannering<\/h4>\n<p>Via Google search en display (bannering) is campagne gevoerd om traffic naar de wandelcontent te leiden. Dit heeft geresulteerd in ruim 43.164 vertoningen en meer dan 1.214 klikken naar geldersestreken.nl.<\/p>\n<h4>Radio<\/h4>\n<p>Tijdens de campagne \u2018Kom wandelen in de Gelderse streken\u2019 hebben de Gelderse streken radiocommercials en tag-ons op nationale en regionale zenders ingezet. Gericht op de doelgroep betrof het de zenders 100% NL, NPO Radio 1, Sky Radio en daarnaast alle dertien regionale zenders, zodat ook daar sprake was van landelijke dekking. Dit heeft uiteindelijk een totaal bereik van 3.989.583 opgeleverd.<\/p>\n<p>Klik <a href=\"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/Verantwoording-Campagne-Kom-wandelen-in-de-GS.pdf\">hier<\/a> voor de volledige evaluatie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het najaar is d\u00e9 periode om Rivierenland, de Veluwe, Achterhoek, de Regio Arnhem en het Rijk van Nijmegen al wandelend&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resultaten &#039;Kom wandelen in de Gelderse streken&#039; - VisitVeluwe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resultaten &#039;Kom wandelen in de Gelderse streken&#039; - VisitVeluwe\" \/>\n<meta property=\"og:description\" content=\"Het najaar is d\u00e9 periode om Rivierenland, de Veluwe, Achterhoek, de Regio Arnhem en het Rijk van Nijmegen al wandelend...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/\" \/>\n<meta property=\"og:site_name\" content=\"VisitVeluwe\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-09T09:05:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T15:42:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hester van Dalen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hester van Dalen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/\"},\"author\":{\"name\":\"Hester van Dalen\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/#\\\/schema\\\/person\\\/6b14ab75e3f8d70a90497d52070b7705\"},\"headline\":\"Resultaten &#8216;Kom wandelen in de Gelderse streken&#8217;\",\"datePublished\":\"2019-12-09T09:05:04+00:00\",\"dateModified\":\"2019-12-09T15:42:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/\"},\"wordCount\":344,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/12\\\/JDP9180918-15401s-Y1-1.jpg\",\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/\",\"url\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/\",\"name\":\"Resultaten 'Kom wandelen in de Gelderse streken' - VisitVeluwe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/12\\\/JDP9180918-15401s-Y1-1.jpg\",\"datePublished\":\"2019-12-09T09:05:04+00:00\",\"dateModified\":\"2019-12-09T15:42:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/#\\\/schema\\\/person\\\/6b14ab75e3f8d70a90497d52070b7705\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/12\\\/JDP9180918-15401s-Y1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/12\\\/JDP9180918-15401s-Y1-1.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"Netherlands, Hulshorst, Hulshorsterzand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/1792\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nieuws\",\"item\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/nieuws\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Resultaten &#8216;Kom wandelen in de Gelderse streken&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/#website\",\"url\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/\",\"name\":\"VisitVeluwe\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/#\\\/schema\\\/person\\\/6b14ab75e3f8d70a90497d52070b7705\",\"name\":\"Hester van Dalen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g\",\"caption\":\"Hester van Dalen\"},\"description\":\"De marketingwereld verandert continu, vooral online. Als campagne marketeer gaat mijn hart daarvan sneller kloppen! Kansen spotten om onze regio\u2019s nog beter op de kaart te zetten, dat is waar ik energie van krijg. Teamspirit is voor mij erg belangrijk en successen mogen gevierd worden!\",\"url\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitveluwe\\\/author\\\/hester\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resultaten 'Kom wandelen in de Gelderse streken' - VisitVeluwe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/","og_locale":"nl_NL","og_type":"article","og_title":"Resultaten 'Kom wandelen in de Gelderse streken' - VisitVeluwe","og_description":"Het najaar is d\u00e9 periode om Rivierenland, de Veluwe, Achterhoek, de Regio Arnhem en het Rijk van Nijmegen al wandelend...","og_url":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/","og_site_name":"VisitVeluwe","article_published_time":"2019-12-09T09:05:04+00:00","article_modified_time":"2019-12-09T15:42:12+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg","type":"image\/jpeg"}],"author":"Hester van Dalen","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Hester van Dalen","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#article","isPartOf":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/"},"author":{"name":"Hester van Dalen","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/#\/schema\/person\/6b14ab75e3f8d70a90497d52070b7705"},"headline":"Resultaten &#8216;Kom wandelen in de Gelderse streken&#8217;","datePublished":"2019-12-09T09:05:04+00:00","dateModified":"2019-12-09T15:42:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/"},"wordCount":344,"commentCount":0,"image":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#primaryimage"},"thumbnailUrl":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg","articleSection":["Nieuws"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/","url":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/","name":"Resultaten 'Kom wandelen in de Gelderse streken' - VisitVeluwe","isPartOf":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#primaryimage"},"image":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#primaryimage"},"thumbnailUrl":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg","datePublished":"2019-12-09T09:05:04+00:00","dateModified":"2019-12-09T15:42:12+00:00","author":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/#\/schema\/person\/6b14ab75e3f8d70a90497d52070b7705"},"breadcrumb":{"@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#primaryimage","url":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg","contentUrl":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-content\/uploads\/sites\/3\/2019\/12\/JDP9180918-15401s-Y1-1.jpg","width":2000,"height":1333,"caption":"Netherlands, Hulshorst, Hulshorsterzand"},{"@type":"BreadcrumbList","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/1792\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.toerismevan.nl\/visitveluwe\/"},{"@type":"ListItem","position":2,"name":"Nieuws","item":"https:\/\/www.toerismevan.nl\/visitveluwe\/nieuws\/"},{"@type":"ListItem","position":3,"name":"Resultaten &#8216;Kom wandelen in de Gelderse streken&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/#website","url":"https:\/\/www.toerismevan.nl\/visitveluwe\/","name":"VisitVeluwe","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.toerismevan.nl\/visitveluwe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/www.toerismevan.nl\/visitveluwe\/#\/schema\/person\/6b14ab75e3f8d70a90497d52070b7705","name":"Hester van Dalen","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c943d493f0bc64114746b78cf68f6289ecbb38dab976554afc5cfa10bf64fb54?s=96&d=mm&r=g","caption":"Hester van Dalen"},"description":"De marketingwereld verandert continu, vooral online. Als campagne marketeer gaat mijn hart daarvan sneller kloppen! Kansen spotten om onze regio\u2019s nog beter op de kaart te zetten, dat is waar ik energie van krijg. Teamspirit is voor mij erg belangrijk en successen mogen gevierd worden!","url":"https:\/\/www.toerismevan.nl\/visitveluwe\/author\/hester\/"}]}},"_links":{"self":[{"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/posts\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":3,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/posts\/1792\/revisions"}],"predecessor-version":[{"id":1798,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/posts\/1792\/revisions\/1798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/media\/1794"}],"wp:attachment":[{"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/categories?post=1792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toerismevan.nl\/visitveluwe\/wp-json\/wp\/v2\/tags?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}