{"id":2597,"date":"2022-08-01T10:41:15","date_gmt":"2022-08-01T09:41:15","guid":{"rendered":"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/?p=2597"},"modified":"2022-08-15T08:50:55","modified_gmt":"2022-08-15T07:50:55","slug":"eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik","status":"publish","type":"post","link":"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/nieuws\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\/","title":{"rendered":"Eerste MICE themacampagne succes met ruim 1,6 miljoen bereik"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Op 1 april startte de themacampagne voor de zakelijke markt in de regio Arnhem en het Rijk van Nijmegen. Centraal in deze campagne stond vergaderen dichtbij groen en stad.<strong>&nbsp;<\/strong>Op steenworp afstand van de (vergader)locaties vind je namelijk stad en groen!&nbsp;De hoofddoelstelling van de campagnes was om het mkb en de eventplanners te inspireren om hun (meerdaagse) meeting, trainingen en\/of congres in onze regio\u2019s te organiseren. Daarmee werd zoveel mogelijk capaciteit van de ingekochte partners benut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens de campagnes is een verschillende mix aan media ingezet, waaronder een campagnepagina, LinkedIn campagne, Google searchcampagne, e-mailmarketing en branded content op onder andere&nbsp;AD.nl,&nbsp;NU.nl en events.nl. En met succes! Er zijn in totaal ruim 1,6 miljoen eventplanner en directiesecretaresses in het mkb bereikt. <\/p>\n\n\n    <div id=\"cta-block_62e79f1275384\" class=\"max-block-cta content-block d-flex flex-column bg-1 my-3 my-md-6\">\r\n\t\t        <div class=\"bg-1 p-3 color-white box-text p-relative\">\r\n\t\t\t                <h3 class=\"color-white font-size-3 font-1\">Verantwoording <\/h3>\r\n\t\t\t\t                <div class=\"mt-2\">\r\n\t\t\t\t\tBen je benieuwd naar alle resultaten?                 <\/div>\r\n\t\t\t\t                    <a href=\"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/wp-content\/uploads\/sites\/2\/2022\/08\/Verantwoording-TC-Arnhem-Nijmegen-2022.pdf\"\r\n                       class=\"mt-3 color-white d-flex align-items-center\"\r\n                       target=\"\" download >\r\n                        <i class=\"far fa-arrow-to-bottom bg-2 color-body mr-2 font-small rounded\"><\/i><span class=\"font-bold\">Klik hier<\/span>\r\n                    <\/a>\r\n\t\t\t\t\t        <\/div>\r\n    <\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>Op 1 april startte de themacampagne voor de zakelijke markt in de regio Arnhem en het Rijk van Nijmegen. Centraal&#8230;<\/p>\n","protected":false},"author":7,"featured_media":2601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eerste MICE themacampagne succes met ruim 1,6 miljoen bereik - Visit Arnhem Nijmegen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/nieuws\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eerste MICE themacampagne succes met ruim 1,6 miljoen bereik - Visit Arnhem Nijmegen\" \/>\n<meta property=\"og:description\" content=\"Op 1 april startte de themacampagne voor de zakelijke markt in de regio Arnhem en het Rijk van Nijmegen. Centraal...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/nieuws\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\/\" \/>\n<meta property=\"og:site_name\" content=\"Visit Arnhem Nijmegen\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T09:41:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-15T07:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.toerismevan.nl\/visitarnhemnijmegen\/wp-content\/uploads\/sites\/2\/2022\/08\/Centerparcs-Heijderbos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/#\\\/schema\\\/person\\\/6dbbe4c6d51b95a6e452016061589f98\"},\"headline\":\"Eerste MICE themacampagne succes met ruim 1,6 miljoen bereik\",\"datePublished\":\"2022-08-01T09:41:15+00:00\",\"dateModified\":\"2022-08-15T07:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/\"},\"wordCount\":138,\"image\":{\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/Centerparcs-Heijderbos.jpg\",\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/\",\"url\":\"https:\\\/\\\/www.toerismevan.nl\\\/visitarnhemnijmegen\\\/nieuws\\\/eerste-mice-themacampagne-succes-met-ruim-16-miljoen-bereik\\\/\",\"name\":\"Eerste MICE themacampagne succes met ruim 1,6 miljoen bereik - 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